3 Super-tips To Build, Promote And Profit More Fro

Are you happy with your website? (Does your business even

have one?)



Does it 'perform' as well as you'd like?



I'm a professional web designer and I always try to

influence the design of a client site with the following

three so-called super-tips. If I apply these tips to a new

(or existing) site, I always feel that the site will

'deliver' much more.



So here are three super-tips, to help anyone get the most from

their website:



(1) Make sure your website has a Most Wanted Response

(2) Use these six strategies to promote your website...

(3) Build trust in you and your website





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Tip (1) Make sure your website has a Most Wanted Response

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"What do you mean by most wanted response?"



Well, do you know what the main purpose of your website is?



- Does your site sell goods? Then which items do you most

want to sell?



- Does your site offer content, supported by affiliate

programs? Which affiliate programs do you most want to

promote.



- Does your site simply operate a newsletter or ezine? Then

do you make it easy for people to subscribe, from any page

on your website?



What is the 'point' of your website?



Dr Ken Evoy introduced the concept of Most Wanted Response

(MWR) in his ebook called: Make Your Site Sell. In his

words, "MWR is what you most want your visitor to do after

reviewing your content. It should always:



· be reasonable

· be measurable

· be a good fit

· qualify your visitor "





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Tip (2) Use these six strategies to promote your website...

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I think you should employ some (or all) of the following

six strategies if you want to successfully promote your

website:



Strategy 1: SUBMIT to search engines and directories

Strategy 2: BID at pay per click search engines

Strategy 3: SPREAD word of mouth

Strategy 4: PUBLISH a newsletter

Strategy 5: KNOW your visitor

Strategy 6: CONTINUE to learn more...!



I'll explain a little bit more about a few of the strategies

below.



* Strategy 1: SUBMIT to search engines and directories



As you may know, you do not need to submit your site to

10,000 search engines. Simply make sure you get your site

listed on major search engines like Google. This link

contains 'add your site' links to major search engines like

Google. Use it.

http://www.howipromotemywebsite.com/bin/ap.pl?site-submit



* Strategy 2: BID at pay per click search engines



You must have heard about pay-per-click search engines like

Overture, Espotting and Google AdWords.



Pay per click search engines can deliver guaranteed traffic

to your site at pennies per click. To learn more about using

pay-per-click search engines (which ones are worth bothering

with, etc.) read my article called 'Pay Per Click To

Guarantee Targeted Traffic!'

http://www.howipromotemywebsite.com/bin/ap.pl?pay-per-click



* Strategy 6: CONTINUE to learn more...!



No groaning, please - it's vital that you keep on learning

about new ways to promote your website. Quite simply, you

must always continue to learn.



These resources can help your 'quest to keep abreast':

· http://www.sitepoint.com

. http://www.iboost.com

. http://www.apromotionguide.com





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Tip (3) Build trust in you and your website

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So you want to sell online?



Well it isn't that easy, I'm afraid.



One of the first things you must do online is to get people

to trust you and your online business. And there are a

variety of methods of doing this. I'll cover one method

here:



- Offer invaluable (and relevant) information,

free, via repeat contact if at all possible.



Or in other words, offer a free ebook, e-mail course or

article (a bit like the one you're reading right now ;-) ).



Here's an example



http://www.cheap-dvd-players-uk.co.uk/buying-guide.html



This is one of my affiliate mini-sites. Usually visitors

take a quick look at the site and then head off to the main

merchant site (in this case Amazon).



So I offer a brief guide to buying a DVD player online, in

the hope that I can build a little bit of trust in my site,

and collect my site visitors' e-mail addresses (that I may

be able to use in the future, when they have long since

forgotten my mini-site).



When done properly, offering valuable freebies can be

powerful stuff.



(Just ask Harvey Segal of Supertips.com, who bases much of

his online business on providing invaluable freebies like

this - http://www.anyonecansellonline.com/supertips.shtml.)



--



I've talked enough.



Hopefully, you can use the three super-tips in this

article(*) to boost the performance of your site. Or I may

have given you some extra ideas for your next (or first)

site!



Either way, thanks for reading and good luck





(*) Note: this article is an extract from my ebook: "3 Super-

tactics I'd Tell *Anyone* - Yes, Even My Mum! - To

Successfully Build, Promote And Profit From Their Website!"



It contains more examples, more links and more ideas to help

you, and is available, free, by visiting

http://www.wise-buys.info/bonus.shtml





© Copyright 2002-2003 Steve Nash. All Rights Reserved.